It’s a familiar feeling.
You come across a competitor’s social media post, a new ad campaign, or even their product packaging, and it seems light years ahead of your own. Sleeker, more professional, more impactful.
But here’s the truth: it’s often not actually better. It just feels that way.
So, why does this happen?
We still come across entrepreneurs, small businesses — and even some bigger ones — using personal profiles instead of proper company pages on Facebook and LinkedIn.
Please don’t do this.
It not only looks unprofessional, but also hurts your credibility and limits your visibility. Company pages exist for a reason — they build trust, allow you to run ads properly, and help people take your business seriously.
Before jumping into social media, consult someone who understands digital strategy. Don’t let a basic social media marketing mistake undermine everything else you’re doing right.
